Assignment Detail:- MRKT13014 New Product Development and Branding - CQ University
Part Description
The second assessment task requires you to develop and write a marketing strategy statement proposal for a new product/service idea of your creation- You will present the marketing strategy statement proposal as a single Word document- This Word document should be 2000 words maximum excluding the title page and reference list-
Your task is to choose ONE -1- of the business/organisation options listed below focusing on an existing Australian-based business/organisation to develop and write a marketing strategy statement proposal for a new product/service idea of your creation targeting the Australian market-
1- Body care products-2- Organic -or natural- health products-3- FMCG food and beverages-4- Assistive technology, products and services-5- Non-contact mobility products and services-6- Work/Study from home products and services-7- Pandemic related product and services-8- Sustainable hotel -or resort--
NB: The business/organisation option you select and the new product/service idea you come up with will also be used in the Third Assessment task-
Your marketing strategy statement proposal for a new product/service idea should include and address each of the following:
Question 1- Write a marketing strategy statement for the purpose of proposing a new product/service idea for your chosen business/organisation-
Question 2- Describe how you would conduct a business analysis for your new product/service idea-
Question 3- Outline why innovative products/services might be important to your chosen business/organisation-
Question 4- To narrow down the 'concept' of your new product/service idea, explain what makes your new/product service idea unique and whom it would likely appeal to and why-
Question 5- What do you need to consider ensuring your new product/service offering, and likely business model, can be adopted???? Can your new product/service remain sustainable???? -i-e-, the social and business challenges of new product development--
Question 6- Outline what other strategies your selected business/organisation could use to source new product/service ideas and how this might be incorporated into their new product/service development strategy-
Attachment:- New Product Development and Branding-rar
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