Identify the business priorities, objectives, needs and

Assignment Detail:- Part - Improving the business Over the last few months business for CCF & MB has been very good with a number of new clients coming on board as a result of implementing your business growth and marketing plans- However, neither you or the business owners are satisfied with maintaining the status quo; as you and they are committed to a program of continuous improvement- You all feel that CCF & MB's competitive advantage needs to be strengthened and a SWOT should be undertaken to establish CCF & MB's strengths and weaknesses including benchmarking the business against the industry- You now decide that you will carry out a diagnosis of the business including a SWOT analysis and a benchmarking exercise to improve CCF &MB's competitive advantage and its business- You are to produce a document covering your diagnosis, which will be distributed amongst CCF & MB's key personnel- As a minimum, your document should cover the following:• Identify the business priorities, objectives, needs and requirements-• The data and tools you have used as part of your diagnosis to identify CCF & MB's competitive advantage-• A SWOT analysis to identify CCF & MB's strengths and weaknesses, its threats and opportunities-• How you identified and sourced relevant benchmarking data-• How you selected the key indicators -and who you consulted with- for your benchmarking exercise-• A consolidated list of the areas for improvement -this must include at least three -3- different financial businesses- you have identified with a cost-benefit ratio established for each of them-• Outline the stakeholders you consulted with to reach agreement on the areas of improvement and the success factors-• Recommendations on the changes that may be required that will affect existing workflows or CCF & MB's organisational structure-• A high-level action plan that will implement and monitor the recommended changes to be made- In addition to the learning material in Topic 1-2,Part 2,refer to thehelpful links provided in the Toolbox- -1,000 words- Attachment:- Improving the business-rar

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