Assignment Detail:- Comprehensive Learning Assessment
This assignment focuses on the marketing strategies that a company uses to promote its products, services, and brand-
The existing firm you identified in the Professional Assignment paper you wrote last week is to be referenced in this paper- This company will be the focus of not only CLA 1, but also your CLA2-
You may not change companies later in the course! Please be sure to choose a company/service/product that genuinely interests you, and perhaps is relatable to your professional experience or desired career path-
In a 3- to 5-page, APA-formatted written report, address the following questions:
Question 1- How do you intend to vary the marketing of your product or service if you have identified more than one demographic group to target???? Describe no more than 2 different target markets-
Question 2- Describe how important differentiation is to your firm's success in regard to -a- the product or service you are marketing, and -b- the manner in which you present the marketing to your targeted groups-
Question 3- Describe your pricing strategy/plan in regard to how it fits into the marketplace and how it will be attractive to your targeted consumers-
Explain what you would do if immediately after initiating the marketing of your firm's product or service to the marketplace, another firm lowers its price for a competing product to your offering????
What will you do in response to this competitive action
Apa format
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